Case study
Elite Crew Website
Elite Crew Website
The idea of rebranding Elite Crew has been in our heads for a long time. So far, our website has been very technical which didn't really suit us. We needed a breath of freshness and modernity to show the company’s true side in a creative and friendly way to our potential customers.
Elite Crew is primarily a team, a team consisting of many specialised experts - they bring the greatest value to the company, so our goal was to distinguish these people. We wanted the website to reflect our spirit, the knowledge of our experts, our strengths and our values. We needed a complete refresh of our online appearance and entrusted this task to our internal team.
Technologies used:
Result:
SCOPE OF WORK
The aim of this project was to create a new website www.elitecrew.io and a new branding. Together with the team, we went through all stages of the project, i.e. research, mock-ups, UX / UI design, selection of new colours, copywriting, SEO, implementation and testing.
The main team responsible for the project consisted of 7 people, while each member of the Elite Crew team had insight and influence on the appearance of the site. We wanted the website to be modern, and colourful and show our skills and services well.
Services we did for them:
Our goal was to rebrand the company's identity through a new website.
- Research on what we want to show as a company, our strengths, our values and our people
- UX analysis
- Branding workshops, during which we decided on the new brand identity
- Preparation of mock-ups and initial graphic proposals
- UI design along with workshops with the team
- Working on the new website content, taking into account good SEO practices
- Preparation of a new visualisation for the company's social media
- Implementation using Webflow and SCRUM methodology
- Connecting analytical tools (Google Analytics, Piwik.pro, HotJar)
Where it works:
Project development
01
First step
The first step was to analyse our needs, having the old site as a foundation to create initial assumptions for the new one. We learned about weaknesses worth changing or polishing, and on this basis, we started to create the structure of the new website. At this stage, we chose the factors that were important to us, and that we wanted to show on the website.
Our goal and intention was to present ourselves as a professional team, demonstrating our commitment and expertise, rather than being viewed as just another software house. We also brought our strengths and our values to the first plan. At the time, we also started working on mock-ups and texts that had to be changed or created anew.
02
Second step
Next phase was intensive work with the designer, who, based on the created mock-ups, gave the new website a modern look, fonts and colours. At this stage, we also started working on the documentation and design system, which was helpful for the development team at the later stage of implementation. We had several iterations of the design concept with our entire team involved.
During the workshops, we chose new colours, graphics styles, and the arrangement of sections, and the whole process took about 1 month. One of the coolest features that emerged at this stage was the dark mode. We decided to focus on the user's convenience and give them a choice between a light and dark theme.
03
Third step
After preparing the design, we handed over the project to a team of developers who took care of the implementation of the new website. We chose the new tool, Webflow, because it is easy to manage and offers comprehensive SaaS services, such as hosting and security. Additionally, it has great community support. We have developed this site accordingly to Webflow and general good practice that is in project dedicated style guide template and client first approach. We fullfield that with a custom class code to e.g. handle light/dark mode.
At this stage, analytical tools such as Google Analytics, Piwik.pro or HotJar have been connected to the new site as well. The website premiered on February 22, 2023.
04
Fourth step
We are fully dedicated to making this website the best that it can be. In order to achieve this, we regularly gather feedback from a variety of sources, including third-party experts and analytical tools. We take this feedback seriously and use it to make both minor and major changes to the site. In addition, we are adding new subpages to expand the site's offerings and provide even more value to our users.
05
Fifth step
The first step was to analyse our needs, having the old site as a foundation to create initial assumptions for the new one. We learned about weaknesses worth changing or polishing, and on this basis, we started to create the structure of the new website. At this stage, we chose the factors that were important to us, and that we wanted to show on the website.
Our goal and intention was to present ourselves as a professional team, demonstrating our commitment and expertise, rather than being viewed as just another software house. We also brought our strengths and our values to the first plan. At the time, we also started working on mock-ups and texts that had to be changed or created anew.
Challenges to overcome
Our specialists in the project:
Junior Project Manager
Natalia Boyko
Quality Assurance
Wojciech Błądek
Social Media Manager & Graphic Designer
Justyna Wiśniewska
Social Media Specialist & Copywriter
Weronika Juskowiak
UX/UI Designer
Paweł Zienkiewicz
Project in numbers
02
themes
(light & dark)
07
People involved
03
New colours
∞
positive feedback
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